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Autoresponder Success Tips
Once a business realizes the power of AutoResponders, the next logical question becomes:
How Do I Put AutoResponders To Good Use?
There are many ways you can use AutoResponders to automate repetitive sales tasks.
Most sales people find themselves answering the same questions over and over via email. Why not create a series of commonly asked questions and answers and make this information available via an AutoResponder?
AutoResponders can be used to send price lists to perspective customers. Adding a simple form to your web site allows visitors to request pricing information by entering their name and email address.
An added benefit for you is that when a visitor enters this information, they are entered in to your AutoResponder database and you now have a targeted lead.
AutoResponders can be a great way for publishers to allow prospects to sample a new book or series of articles. The AutoResponder can send out the first few chapters and include a link that directs readers to a site where they can purchase the rest of the information online.
Sales Managers can use AutoResponders to train their sales staff, send outseasonal and promotional information, etc…
Restaurants can use AutoResponders to follow up with customers that drop their business card into the fishbowl as they cash out.
Entertainers can use AutoResponders to stay in touch with their fan base and let fans know of events, concerts, shows, promotions, etc…
Service related businesses such as auto mechanics, pest control operators, air-conditioning companies, pool companies can send timely reminders and service notifications to create repeat business.
Retailers can put AutoResponder technology to good use by letting customers know about close-outs, promotions, and coupon offers.
Keys To AutoResponder Success
Some of the keys to success when using your AutoResponder include:
* Personalize your messages. Good AutoResponders can personalize your subject line and email text with the recipient’s name and other contact information. Recipients are much more inclined to open a message addressed to them personally.
* Keep the content relevant. AutoResponder messages that are off-topic or irrelevant can actually do more harm than good. When the prospect gave you their contact information, there was an implied trust that you would send them information relevant to what you were offering at the time. Protect your credibility at all times by keeping your content concise and relevant.
* Always use double opt-in subscription techniques. Double opt-in means that before someone is added to your AutoResponder, they go through a process of confirming their interest. The first opt-in happens when your information is requested. The 2nd (double) opt-in happens when your AutoResponder sends the prospect a message to confirm their interest in receiving your information.
* Offer free relevant content. You might set your AutoResponder up to send a case study, free tips, or other information to entice your readers to purchase from you.
AutoResponders are a great way to put the power of Email Marketing in your hands.
The time and cost savings are well worth the effort to learn how to use AutoResponders effectively.
About the Author
About The Author:
Brian Rooney is the founder of TrafficWave.net LLC. TrafficWave.net provides AutoResponders to thousands of small and home based businesses around the world.
Brian Rooney can be reached online at http://www.trafficwave.net
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Sample Email Autoresponder Sequence Outline
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What Are The Benefits Of Article Marketing
Article marketing may indeed prove to be one of the most efficient ways to get visitors to your site. The following are a few great tips for using article marketing to its fullest potential.
You alone are responsible for setting your customer up for the buy when selling on the internet. That’s right, prominent Internet marketers know the value of readying the prospect’s mind and bringing him to a buying decision with a good pre-sell. The art of pre-selling is to warm up your prospect before he/she is actually exposed to the offer, and this can be done a number of ways. Article marketing offers a unique opportunity to Internet marketers who want to pre-sell their product to their target audience. You can write articles pertaining to the niche you’re targeting and let the reader know of the problems that exist. And then you can lead them towards your product and show them how it is the solution to the problems they’re facing. Pre-selling with articles is a complete process. You have to be careful and make sure your article doesn’t look like a sales pitch. Don’t drive customers away with sales pitches, you are on thin ice and your aricle needs to be solid. Don’t jump right into the problem, warm them up with a short introduction to it first. Next give them an option or other answer to their problem. Next drive it home, tell them why your product rocks. This is a tried and true method of closing a sale. If you want to learn more about the latest internet marketing techniques you should read this Steve Clayton webpage.
The articles you’ve written are yours to do with what you want. You are able to reuse them any time you wish. Remember that this information you’ve provided has been used by many people so you might as well get all the value you can from it. After all, you will continue to get visitors no matter where your articles are published. Not only that, but if you have a lot of articles on the internet, it’s common sense to want to include them together so that you can get as much value from them as you can. One way you can do this is to take the articles and create a PDF file with them that you can offer as a report for no cost. You’ll see that people will really enjoy your information presented that way.
You can then let your visitors know that they can give your report to their friends for free so that you can get even more traffic. Your articles can be used to get more visitors in more ways than this. You must think outside the norm so that you can reuse your articles in some way. Come see this great new method of creating wealth online at this Blueprint Project webpage.
You will find yourself marketing better articles when you are known as credible in your target niche. Gaining credibility in your target niche is another of the benefits of article marketing. You will be trusted more when recommending products. This however, all depends heavily on the quality of your articles and your efforts in getting them published regularly. Yes, it takes time and effort but the long run rewards are worth it.
Keep in mind that you need to continuously test things out, track your progress and stick to things until they work for you.
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